| Data
and Image Archive & Retrieval
Information from both Conventional and
Image-based check
and remittance processing
can be archived for later use.
Active-image
Archive (AiA) provides long term storage and retrieval
functions of item images and associated data. These may
be stored on magnetic media, optical disc or CD/DVD, or
other suitable media. Images and data can be rapidly retrieved
and displayed at customer service workstations for research,
print, and electronic output. AiA is an efficient and cost
effective method for the replacement of microfilm. With
the use of AiA, significant savings can realized in the
labor and time associated with item research, and levels
of client service and satisfaction can be dramatically increased.
AiA permits the retrieval of images in
many different ways. Individual items and transactions,
and entire batches may be retrieved. Outgoing bundles can
be re-built in case of loss of items during transit.
AiA also serves as the repository for
images for image statements. When combined with the Image
Statement Print System, AiA can eliminate fine sort and
the manual collation of checks to account statements.
AiA has been implemented using object
oriented software technology. It employs Windows® based
workstations for maximum ease of use.
AiA provides direct benefits by:
- Reducing the labor involved in researching items,
- Improving customer satisfaction and service through
extremely rapid response to inquiries,
- Improving the image of the bank's clients with their
customers and associates,
- Creating new opportunities for revenue. Different
rates can be charged to customers for inquiries depending
on whether the inquiry is resolved over the phone, the
customer requires a mailed hardcopy of the image or
is willing to pick it up, or if they want an immediate
fax or transmission of the image for example.
Information stored can be used to support
added value products and services for customers in terms
of statement delivery. Customers can be supplied with images
of their payment items in a convenient medium in place of
the physical items being returned to them. This reduces
cost, as images are easier to store, sort, retrieve and
distribute, and from the customers perspective they are
also easier to store and access. Not only can this improve
service to customers, but can reduce the number of item
queries as customers will have all their information at
their fingertips. (See Statements
AiS)
DATA MINING
Data mining can be defined as the process
of unearthing patterns within seemingly random data. Using
a wide variety of techniques, such as statistical analysis,
mathematical modelling and database analysis, data mining
can find patterns in data that might be used to predict
future behaviour.
Typical applications might be found in
credit scoring, purchase likelihood or the evaluation of
marketing activity through analysis of purchase activity.
Aperta’s Active-image
Archive (AiA) stores, manages, distributes and retrieves
data to provide the raw material for the application of
data mining techniques. The Windows®-based format of
data archived by AiA makes it ideal to be used as a front-end
for sophisticated data mining applications.
The benefits will be seen in being able
to tailor promotions to those customers most likely to respond,
cross-selling of new products and services, and improved
customer retention. |
